To doing business your way
How to hone your creative storytelling instincts
To email or not to email— you’re probably overthinking it
Making content marketing easy and fun
What your audience really wants
How to write a hot take without alienating your audience
Writing a short elevator pitch—why you need to go big to go small
Get on the beers— the right words for a pandemic?
What does an Australian Premier, a six-pack of beers and some tongue-in-cheek slang have to teach us about brand messaging? As it turns out, a whole damn (Dan?) lot.
SEVEN TIPS TO UPGRADE YOUR COPY
Do you feel stuck figuring out how to write the copy for your small or solo business? Here are my top seven tips to help you upgrade your copywriting right now.
COPYWRITING FOR THE *RIGHT* AUDIENCE
How to collect actual data about your customers, and then use it to maximise business and sales.
COPYWRITING FOR OVERWHELMED AUDIENCES
How do we ethically promote our brand when our audience is overwhelmed by all the noise out there? Here are my top three tips for how to show up for our small business and our audience.
OVERWHELMED? HOW TO ACE COPYWRITING ANYWAY
Here are my tips for how to copywrite when you're not in the zone, your brain refuses to cooperate and the world is burning down around you.
DEFINING COPYWRITING BOUNDARIES IN SMALL BUSINESS
If you’re a small business and you do most of the copywriting, it's (generally) better to consider your brand an extension of who you are. And that means defining the boundaries between you and your brand.
FIND YOUR CREATIVE COPYWRITING VOICE
Three easy steps to find your creative brand voice.
WHY PAY FOR SMALL TALK? COPYWRITING THAT DIGS DEEP
Plenty of copywriting barely brushes the surface. Let’s dive down and figure out what’ll make your customers tick, so your copywriting translates to sales.
COPYWRITING THAT SERVES YOUR SERVICE
Do you know how many ways your copywriting can serve your service-based business? Here’s how to make the most out of the words you write.
Creating an online course
Sharing the early stages of my journey to creating an online course plus customer research analysis (aka the juicy stuff).
3 ways to find your unique brand voice
Tap into the unique awesomeness that comes from your natural voice (yes, you have one).
Does that make sense?
On hedging, language and the power of female speech
Your brand doesn't lack personality, it lacks purpose
You don’t need tricks or cutesy phrases to stand out from your competitors.
