COPYWRITER, OLIVE FARMER,
HEADSTRONG CREATIVE

When you’re a writer, farmer, mum and small business owner with an insatiable curiosity for life, there’s not a lot of time left in the day for dilly-dallying about.

There are goats to be fed, trees to be pruned, bread to be baked, bums to be wiped and words burning to be written.

Don’t let the serene pastoral landscapes fool you, running a farm, like running a small business, is about just that—running.

Good thing I take a certain competitive pride in the callouses on my hands and the writing notches on my belt.

Good thing I have a history of moving fast, getting resourceful and grabbing great ideas by the horns.

Like packing my entire life into my rusty old 4WD to move across states on the promise of a new job and the smell of adventure.

Or scaling Huayna Picchu in flip flops with feet too swollen to fit in boots after 7 days of hiking—because there was no way I was missing that view.

Or dragging my three-week-old daughter along to networking events and copywriting conferences so I could build my business and take notes with one hand while breastfeeding with the other.

Or relocating from the inner city to a 17-acre olive farm less than 6-months before a global pandemic would hit.

Or sniffing out the possibility in a single word or turn of phrase and crafting it into the kind of copy clients call “impossibly good”.

Because when I’m onto something great, there’s no time for dilly-dallying about.

There’s just running at it with everything I’ve got.

WANNA WORK WITH ME?

HERE’S HOW WE MAKE IT HAPPEN

LIFE CRED + LEGIT CRED

— Copywriting for small businesses since 2016

— 10-years in comms and media roles for the big guys (think top four banks and state gov)

— Bachelor of Psychology + Brain Camp with Kirsty Fanton (a psychology-focussed copywriting course)

— Postgrad in Writing

— Advisory board position with social enterprise Lentil as Anything

I DON’T DO SLEAZY AND I DON’T DO BORING

—and neither should you, because—

Sleazy sales tactics suck (they don’t work, either)

There’s a reason no one likes used car salespeople. And there’s a reason why the thought of using traditional sales tactics gives you a pit in your stomach.

You don’t use people’s vulnerabilities against them in your real-life relationships (if you do, I’m not the copywriter for you).

You don’t walk around with a megaphone shouting how awesome you are.

And you don’t have to do it in your marketing.

There’s a way to convert without running a con.

There’s a way to connect without being someone you’re not.

You don’t need trickery and tactics.

You need meaningful, personality-driven copy that honours your work and creates a genuine connection with the people you’re here to serve.

You need copy that beautifully, creatively and most of all clearly shows off your unique brand and values so that you can put the power and autonomy to decide in the hands of your audience (no sleaze or megaphones required).

SOUND LIKE JUST WHAT YOU’RE AFTER

I’m here for it.

With intelligent strategies and creative grit, I’ll craft brilliant copy that feels true to you AND creates a genuine connection with your audience.

WORK WITH ME

“Working with Anna has been an absolute pleasure (understatement). Not only is she an amazing person- funny, authentic, honest and professional all at once. She is fantastic at her job.”

Emma McGeorge, The Pelvic Hub

MY CLIENTS HELP ME MAKE A DIFFERENCE

1% of my business profit goes to the Australian Literacy and Numeracy Foundation (ALNF) who work to raise literacy levels in the most marginalised communities in Australia.

ALNF help to preserve and revitalise endangered Indigenous languages and they support all Australian children to read, write, learn and participate fully in society.

I donate to ALNF because I genuinely believe that education is one of the most powerful tools we have to transform the world and solve the sticky, complex, global problems of our time.

And because language is a powerful form of escape, self-expression and pure damn art that every single person deserves to experience, no matter who they are or where they come from.