What your audience really wants
Stuck with ideas on what to write about in your content marketing? Not sure what your audience wants to hear?
I present to you, an incomplete list of the things your audience really wants to know—
That you will make their life easier, better or more beautiful.
That you will help them solve a problem they have right now or prevent a problem they might have in the future.
That you will help them achieve a goal.
How you're going to do one or all of those things.
That you are legitimately able to deliver one or all of those things. And that you're good at it.
What working with you or buying from you requires from them (time, money, energy).
That the thing they end up with will be worth what they put in to get it (time, money, energy).
That people like them have got the things they wanted by working with you or buying from you.
Why now is the right time to work with you or buy from you.
Why they should choose you over a competitor, doing it themselves, or simply going without.
That they might even get unexpected things they didn't even know they should want or care about if they work with you or buy from you.
That you enjoy what you do, care about what you do and care about the people you do it for (and why!).
How and when they can work with you, buy from you, or get the thing you're going to deliver.
What they should do next—whether they're ready to buy or not.
Righto, you have the list, now what?
Choose a prompt and answer it.
Better yet, choose a prompt and come up with 3 different ways to answer it.
TELL— "Art to make your life more beautiful".
SHOW— create images of your art in beautiful homes. Create a free phone wallpaper of your art that they can download to make their everyday life just a little more beautiful.
PROVE— share a testimonial from a customer saying your art has made their life more beautiful.
Here’s the thing, the hard part of communicating with your audience isn't knowing what they want to hear. The hard part is communicating in a way that actually gets the message across. Getting the right things, in the right order, at the right time and on the right channels to connect with where your audience is at right now. Saying it clearly and with enough detail so that you answer your audience's questions, satisfy their curiosity and influence their decision-making but without giving so much detail that they become bored, overwhelmed or confused.
The hard part is discerning, from all the amazing things you do in your business and the reasons you do them, exactly which ones will resonate with your audience best.
Pssst… all these hard parts are a challenge I'm quite fond of. And if you need help with any of it, you know where to find me.