WHY PAY FOR SMALL TALK? COPYWRITING THAT DIGS DEEP
My style of getting your sales or email copywriting done is hard and fast. But don’t confuse that for shallow.
If you've ever met me at a party you’ll know that I have a knack for cutting through small talk.
I can take you from “how's the weather we're having?" to revealing your first celebrity crush in under two minutes.
I loath small talk and have a repertoire of go-to questions to help me get to the juicy stuff and avoid having the same mind-numbing conversations over and over again.
There’s a quote from *national treasure* Anh Do that hits the nail on the head.
“I'm not a fan of small talk but if you want to get into the big questions of life - your deepest regret, your greatest joy - then we're going to have a great chat”.
I couldn’t agree more.
And I was reminded of the power of this approach when I received this feedback from a client…
"I loved the way you dove in deep which meant you really got my voice (and that of my audience) and it showed up beautifully on the page."
Like I said, I work hard and fast. You book me for a set amount of time and I get your copywriting done.
But that doesn't mean I don't also go *deep*.
How?
I have a knack for hunting down the most important information and honing in on it with laser focus.
AND… I've built my business processes around getting to that information fast. Here’s how it’ll go:
1. First, I ask a bunch of questions in my discovery call and intake survey to make sure I understand exactly what we need to make your project a success.
2. SEO research? Team bio questionnaires? Voice of customer surveys? I'll get them all set up and sent out so we gather all the data we need before we kick off.
3. Next, my briefing questionnaire... it's an unapologetic whopper that I've fine-tuned over five years to get the best and juiciest info from you.
4. I read and reread your answers (along with all the background materials you send me) before your booking starts so you still get the *shower thoughts* and brain marinating time that comes with a lengthier writing process.
5. Next, I stalk your social media, listen to your podcasts, sign up to your email list...
Wherever you are? I'll fiiiiiind you.
6. We jump on a kick-off call where I ask smart and pointed questions that turn all the intel I've gathered into a well defined and clear picture of your business, audience and goals.
Also? Our call allows me to hear how you talk again about what you do (MOAR VOICE DATA! MOAR!)
7. When your booking kicks off, I've got everything I need to whip up the copywriting in no time. I've been doing it so long I can synthesise all the disparate pieces in a SNAP.
And I edit as I go so the final copy you receive at the end of the day/week is schmick and largely error-free (I still recommend you do a run over it to proofread before you hit publish to double-check).
8. Don’t worry, the way I work is super flexible. If it turns out we need to dig even deeper to get into your voice or understand your audience we can take a left turn and go there. No need to rescope your project, we just use the time however the project demands. Easy.
WHAT ARE YOU WAITING FOR? LET’S ELIMINATE SMALL TALK AND GET STRAIGHT TO THE JUICY STUFF
Slide on over here so we can make it happen.
WANT MORE LIKE THIS?
Join my email list and get all this juicy stuff (and more) straight to your inbox.
HIRE ME TO SPEAK
Find out more right here.
WORK WITH ME
Slide on over here and let's make it happen.