THE PROOF IS IN
THE PORTFOLIO
Game-changing work by incredible businesses. Words by me.
These are some of my favourite website and sales page projects. You’ll get a good sense of my style and range here, but if you’d like to see examples of other types of work (like emails, product descriptions or brand strategies) get in touch and I’ll sling some more words your way.
Website
Righteous PR
It’s easy to assume that success in any creative pursuit is the result of extraordinary talent, luck or connections. But I know that’s not the whole truth.
At the core of all exceptional creative work - and all brilliant ideas that are born to this world - is courage.
To face uncertain career trajectories, unavoidable rejection, unreachable competition and unflinching judgement? To move forward despite fear, worry or self-doubt? To be so deeply rooted in your message, your purpose and your cause that you stand again and again and again?
That’s righteous courage. And I’m here for it.
I champion the legends doing things differently. I support their intense pursuit to share their work, their ideas and their message with the world. And I don’t stop until they get the attention they deserve.
That’s my cause.
Need website copy?
Say no to cheese (unless it’s the ‘spread it on a cracker, pair it with a good wine’ kind)
You know you need to put your best self forward with polished, profesh photos of your actual face. But it still feels kinda scary.
And I know you’ve been putting off getting professional photos taken because you…
think staged, cheesy photos kinda suck (won’t hear me arguing)
hate being in front of a camera
are worried you’ll look insert whatever unflattering but totally untrue thing your inner critic says about your face/body/hair/nostrils here
have had photos taken before and they just didn’t feel like you
But what if having your photo taken could feel safe, fun and even empowering (yep, empowering)?
Need SALES PAGE copy?
Sales Page
Sister Scout Headshot Photography
Voice of customer analysis + sales page, email sequence and lead magnet copywriting.
Website
Catalyst Migration
We're not your average immigration lawyers. And our clients aren’t just another matter or visa application.
Sure, we’re seriously experienced in immigration law — and we’re tenacious about getting results. But we’re also devoted to genuinely supporting the people we work with.
Because for us, a successful outcome is about so much more than racking up big billable hours or getting a tick in the right box.
It’s about partnering with our clients to help people create a better future for themselves and their families.
It’s about being the trusted and safe pair of hands our clients need — so they don’t have to face their immigration challenges alone.
Australia’s immigration system is complex - working with immigration lawyers shouldn’t be.
Need website copy?
Take the first steps to mastering Google Ads and making money (the non-sucky way)
If you're a biz owner, right about now you might be thinking...
I’ll save time (and bypass the sucky bits) by outsourcing my Google Ads to someone who already knows what they’re doing.
And you could do that.
But working with a Google Ads expert can be expensive. And if the cost of that expert or agency you’re considering seems too good to be true, well, it probably is.
Google Ads Bootcamp will help you decide whether hiring an expert will give you bang for your buck AND give you the foundations to understand WHAT they’re doing and WHY.
So you can effectively advocate for your business (and avoid getting bamboozled by shonky ‘experts’).
Smartie-pants business owners like you are too savvy (and too busy) for scams.
Need SALES PAGE copy?
Sales Page
Kaity Griffin's Google Ads Courses
Voice of customer analysis + sales page and email copywriting
Website
Upholstrei
We do the best we can, with the best we have.
We take our responsibility to the environment incredibly seriously here at Upholstrei.
We’ve made a considered choice to only use the BEST foundations and fabrics to ensure that Upholstrei pieces will last the test of time. And, wherever possible, we use traditional methods (springs, jute, twine) to further reduce our impact on the environment.
There’s no disputing that recycling furniture by reviving its foundations and fabric can help us create a more environmentally conscious world.
But we aren’t here to greenwash you. The truth is, nothing that’s man-made is truly “sustainable”.
That doesn’t mean we shouldn’t work hard to do the best we can, with the best we have.
And that’s exactly what we aim to do—our best. For our environment, our future generations and our wonderful customers.
Need website copy?
Ease, freedom and joy in your creative business is possible
Despite what #hustleculture would have us believe, you don’t actually have to sacrifice your nights, weekends, creative projects, cocktails with mates, netflix chill time or family holidays to have a successful creative business.
You don’t have to be constantly working at max capacity to keep up with client work AND stay on top of all the behind-the-scenes stuff (that, let’s face it, you’d don’t love doing).
And you don’t have to be stuck with an out-of-control inbox, unmanageable project load and spiralling levels of chaos forever.
Consider this your official permission to imagine a different way to run your business.
A way that gives you the control and freedom to do work that you love on a schedule that suits your life.
A way that allows you to do your best work and create an amazing experience for your clients AND for you.
Need SALES PAGE copy?
Sales Page
Get Seriously Sorted
Sales page, email sequence and website copywriting
Website
Craft Coaching and Development
We believe in creativity
At Craft, we believe creative practices— like nurturing curiosity, using available resources in new ways, taking a big vision from idea to execution, and creating opportunities from the unexpected—aren’t just for artists, but for everyone.
More than that, we believe the world needs people to practice creative ways of thinking, working, leading and living.
We need innovators, dot-connectors, disruptors, pioneers, opportunity-seekers and idea-generators.
We need creative people running purpose-led businesses and leading high-performing, connected teams.
The world needs people who can find new solutions to the sticky problems and complex challenges of our times.
We need people like you
Need website copy?
