Oh, hi there!

In case you hadn’t put it together for yourself, I’m Anna and I’m a copywriter, content writer and editor. I help businesses who make the world a better and more beautiful place tell their stories.

I count myself lucky (and am deeply grateful) to be able to work with interesting, clever, creative, open-hearted, energetic and insightful people everyday. And research topics I never would have thought about had it not been for this job.

Before going freelance, I earned my chops in the communications and media team at NAB. Over six years my jobs there covered media and PR work, reputation management, leadership and employee communications, brand work, content strategy, digital communications (and more).

I also worked in state government launching a brand new statutory body in the mental health space. As the communications manager, I led and delivered everything from content strategy and annual reports to brochures and social media strategy. It was a big job, a once in a career opportunity, and an incredibly rewarding experience.

My jam is turning complex ideas and jargon-laden guff into content that delights audiences. And nothing makes me happier than helping people who make the world better and more beautiful tell their stories and let their brand shine.

Have a challenge for me? Bring it on!

So, What do you get when you work with me?

Top notch writing— And it’s not all cute sayings and clever phrases. With me you’ll get content that is clear and engaging. Content that answers your objectives and speaks to your audience.

Slick project management— Tight deadlines? Multiple stakeholders? Competing agendas? They don’t scare me. I’ll wield my project management spreadsheets like a ninja to get your project done. All the outcomes with less stress for you.

Flexibility— Need blogs, social media copy and an email campaign? I’ve done it. Need an annual report or literature review? Yep, I’ve done that too. Not sure what you need and just want to chat? Call me! Chances are I can help. Whether the job was award entries for insurance providers or web copy for podiatrists, my clients tell me time and time again that I nailed their tone of voice and delivered precisely to their brief.

Just here for stalking purposes? personal deets below

For me, there’s nothing better than being at my desk with a strong coffee- hashing out ideas and bashing away on my keyboard (hello, loud typer!). Except maybe connecting with my community and having long meaningful conversations (let’s skip the small talk) or playful banter.

I’m a book-worm and podcast devotee (need recommendations? check out my insta highlights). I love being productive and getting all the stuff done which makes me hard-working, organised and diligent. But I have a tendency towards being overly-enthusiastic and just a little bit mischievous. Leslie Knope is my spirit animal.


When I'm not stuck with my head behind a laptop or in a book you’ll find me keeping two small humans (1 and 3 years old) happy and alive. Being a parent is hard bloody work but I’m learning some pretty cool stuff. I can name at least 10 different types of dinosaur!

I’m also campaigning for a puppy for my birthday, so if you happen to be talking to my husband can you mention how awesome dogs are?

When I’m not Mumming or working… hahaha! Who am I kidding?! I’m always Mumming or working, or doing both simultaneously. Good thing I love what I do!

Get in touch

If you'd like to talk about how a copywriter can help you, have a D&M, or quiz me on dinosaur names, drop me a line and say "hi."