That gal there is me, anna

Businesses and brands love me because I take their ideas and turn them into real deal content that’s clearly written and chock full of character (personality minus the jargon!)

I write content that makes audiences feel, believe and buy who you are and what you do. And I create copy that helps you stand out from the crowd.

Are you the kind of business who’s out there to make the world a better and more beautiful place? Let me help you them find their voice, tell their story and make an impact.


Career anna

I earned my career chops as a communications manager at NAB. Six years there covered all.the.things. Media, PR, reputation management, leadership comms, employee comms, change comms, brand work, content strategy, digital communications. Phew!

I switched to state government for a once-in-a-career opportunity to launch a brand new statutory body in the mental health space. I was a one-stop comms shop managing (as in, working out the strategy then executing on every detail) brand strategy, annual reports, events, social media strategy, stakeholder comms and marketing collateral. It was a big job.

I launched my own business so I could be my own boss, so I could have some flexibility and so I could focus on what really lights my creative fire - writing.


“Working with Anna has been an absolute pleasure (understatement). Not only is she an amazing person- funny, authentic, honest and professional all at once. She is fantastic at her job.”
- Emma McGeorge, The Pelvic Hub


wanna know more?

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I’m overly-enthusiastic and just a little bit mischievous. But also ambitious, driven and organised. Leslie Knope is my spirit animal.

I’m the person with spreadsheets for every scenario, the person that’s five minutes early for every appointment. Go with the flow? Nah. I’ve got too much to do!

I have two young kids and a serious reading habit that keep my non-working hours busy. My ideal holiday is camping by the beach and my favourite breakfast is coffee and croissant.


“Anna's got talent, ideas, and experience which all make her an excellent copywriter. But more than that, she's wonderful to work with, thanks to her work ethic, kindness, and sense of humour.”
- Angela Rodgers


If you'd like to talk about how a copywriter can help you with seriously engaging words- or you just want to have a D&M drop me a line and say hi.


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