That gal there is me, anna

I write the kind of copy that:

  • creates an emotional connection with your community

  • tells your story with impact

  • and makes readers feel, believe and buy who you are and what you do.

Are you out in the world to do some good? Are you a social enterprise, not-for-profit or business with purpose?


Career anna

With more than a decade of experience in big banks and state government, I take the tactics that work for the top end of town and translate them to strategies that work for the little guys with heart.

I earned my career chops as a communications manager at NAB. Six years there covered all.the.things. Media, PR, reputation management, leadership comms, employee comms, change comms, brand work, content strategy, digital communications. Phew!

I switched to state government for a once-in-a-career opportunity to launch a brand new statutory body in the mental health space. I was a one-stop comms shop managing (as in, working out the strategy then executing on every detail) brand strategy, annual reports, events, social media strategy, stakeholder comms and marketing collateral. It was a big job.

I also juggled an advisory board position with Melbourne social enterprise, Lentil as Anything and ongoing volunteering with the Salvation Army’s Melbourne food van.

Now I help businesses and organisations of all shapes and sizes with my wordy skills.


“Working with Anna has been an absolute pleasure (understatement). Not only is she an amazing person- funny, authentic, honest and professional all at once. She is fantastic at her job.”
- Emma McGeorge, The Pelvic Hub


wanna know more?

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I’m overly-enthusiastic and just a little bit mischievous. But also ambitious, driven and organised. I have spreadsheets for every scenario and arrive twenty minutes early for every appointment. Leslie Knope is my spirit animal.

I’m all about showing up wholeheartedly in everything that I do. I don’t always have the answers, but I have the tenacity and grit to get the job done and get it done right.

I’m inspired by classic literature, brands that balance the cool and the good, camping and super strong coffee.

I have two littles and a serious reading habit. Both of which keep my non-working hours busy.

If you’re looking to butter me up, chocolate and croissants (or, you know, chocolate croissants) are the way to go! Or better yet, a donation to the Australian Literacy and Numeracy Foundation (ALNF) is a sure way to endear you to my heart.


My do good

I donate 1% of my business profits to Australian Literacy and Numeracy Foundation (ALNF) who work to raise literacy levels in the most marginalised communities in Australia. They help preserve and revitalise endangered Indigenous languages and they support all Australian children to read, write, learn and participate fully in society.

I donate to ALNF because I genuinely believe that education is one of the most powerful tools we have to transform the world and solve the complex, global problems of our time.

And because reading has changed my life. It has given me freedom and escape during challenging times. It has opened doors to new worlds and people and knowledge. And it has set me up to have a healthy, fulfilling and successful career.


“Anna's got talent, ideas, and experience which all make her an excellent copywriter. But more than that, she's wonderful to work with, thanks to her work ethic, kindness, and sense of humour.”
- Angela Rodgers


Let’s shoot the breeze. I’d love to hear about your big ideas and how I might be able to help. Drop me a line and say hi!


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