That gal there is me, anna

Businesses and brands love me because I take their ideas and turn them into personality packed copy that’s clearly written, that works to build trust and loyalty, and that actually bloody sells.

I write the kind of copy that makes audiences feel, believe and buy who you are and what you do. And that helps you stand out from the crowd.

Are you the kind of business who’s out there to make the world a better and more beautiful place? Let me help you find your voice, tell your story and make an impact.


Career anna

With more than a decade of experience in big banks and state government, I take the tactics that work for the top end of town and translate them to strategies that work for the little guys, too.

I earned my career chops as a communications manager at NAB. Six years there covered all.the.things. Media, PR, reputation management, leadership comms, employee comms, change comms, brand work, content strategy, digital communications. Phew!

I switched to state government for a once-in-a-career opportunity to launch a brand new statutory body in the mental health space. I was a one-stop comms shop managing (as in, working out the strategy then executing on every detail) brand strategy, annual reports, events, social media strategy, stakeholder comms and marketing collateral. It was a big job.

I launched my own business so I could be my own boss, so I could have some flexibility and so I could focus on what really lights my creative fire - writing.


“Working with Anna has been an absolute pleasure (understatement). Not only is she an amazing person- funny, authentic, honest and professional all at once. She is fantastic at her job.”
- Emma McGeorge, The Pelvic Hub


wanna know more?

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I’m overly-enthusiastic and just a little bit mischievous. But also ambitious, driven and organised. I’m the person with spreadsheets for every scenario and that’s five minutes early for every appointment. Leslie Knope is my spirit animal.

I’m all about showing up wholeheartedly in everything that I do. I don’t always have the answers, but I have the tenacity and grit to get the job and get it done right.

I have two young kids and a serious reading habit that keep my non-working hours busy. My ideal holiday is camping by the beach and my favourite breakfast is coffee and croissant.


“Anna's got talent, ideas, and experience which all make her an excellent copywriter. But more than that, she's wonderful to work with, thanks to her work ethic, kindness, and sense of humour.”
- Angela Rodgers


If you'd like to talk about how a copywriter can help you with seriously engaging words- or you just want to have a D&M drop me a line and say hi.


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