WANT COPY THAT
TICKS ALL THE BOXES?

WANT COPY THAT—

—Clearly communicates what you stand for, what you do, and why your customers should care?

—Is magnetic, personality-packed and undeniably you?

—Positions your brand as a credible, trusted and reputable business (and that gives you the sales, opportunities and connections to match)?

And want it all without the bloated timelines, endless back-and-forth and total energy drain that usually come with creative projects that are drawn out over weeks and months?

I CAN HELP WITH THAT

TELL ME HOW IT WORKS

WRITING ABOUT YOUR BUSINESS FEELS HARD BECAUSE IT IS HARD

Let me guess...

You can’t get out of your head when you sit down to write

You have happy, repeat customers but communicating your amazingness into a clear message (so you can reach more people) feels impossible.

What you need is an outside perspective from an expert who will quickly see what makes your brand great. AND who can match what you offer to what your audience actually wants.

Someone who has the conversion copywriting chops and brand-building know-how to pull it all together into copy that makes it all seem so totally obvious and irresistible.

You know, someone like me.

Writing just isn’t your ‘thing’

You can’t bear to look at your outdated website copy. And those emails you started sending to your list have gone from regular to irregular to non-existent.

Writing your copy always gets relegated to the bottom of the to-do list. Because even if you do enjoy it, chances are you didn’t get into your biz to spend all your time on generating new content, endlessly editing your website copy or agonising over your sales pages. Not when you could be spending it coming up with brilliant ideas, creating new things, or heck, just taking a (probably long overdue) day off.

Writing IS my thing. I’ve been doing it (and doing it well) for decades. I have a post-grad in it and a slew of very happy clients. I’m experienced, quick, strategic, creative and I bloody love every minute of it.

You can write an essay that’d make your English highschool teacher weep but that doesn’t seem to translate to sparkling, conversational copy for your biz

It takes time, practice (and a certain amount of creative defiance) to confidently break formal academic writing rules. And yet breaking the rules is exactly what you need to do if you want to stop sounding like a robot and start making a genuine human-to-human connection.

I know which rules to break so your copy is the perfect blend of personality and professionalism. So that it sounds exactly like you, on your best day. And more than that, I can show you how to do it, too.

You’ve been tweaking your copy or bouncing that idea around in your brain for so long you don’t know if it’s good anymore

Solo business ownership can be a lonely ride.

Let me be the strategic brain you share your ideas with. I’ll pull out the main threads, point out any challenges and reflect them back to you (in writing) in a way that finally makes sense.

Let me be the (gently) ruthless editor that gives your words the expert spit n polish they need so you can launch (or relaunch) your words into the world with total confidence. Because even the best content can be improved by the fresh perspective of a pro copywriter.

“Anna will meet you where you are at and take you closer to where you want to go.

She'll help you realise things you didn't even know you needed to know or communicate and then put it into beautiful copy!”

JO & DUSK, The LISTENING SQUAD

LET’S CUT TO THE CHASE

You want good copy and I can give it to you.

HERE’S HOW WE MAKE IT HAPPEN

↓

You book me in for the time you need and we’ll spend it in whatever way makes the most sense for your project.

Whether that’s—

Me taking the writing completely off your hands (relief) so you walk away with high-performing, connection-building, persuasive copy.

Or—

Us working together on your strategy or writing skills so you get hands-on, practical guidance to help you take your confidence to the next level.

And the best part—

You get it all done before the day — or week’s — end.

When you work with me you get my time and not a predetermined set of deliverables. Which means you get access to ALL my knowledge and strategic skills. And we can be flexible to whatever your project throws at us. No more having essential stuff left out just because it wasn’t part of the initial scope.

HOW IT WORKS

Not sure how much time you’ll need? You can:
- Check out the guide below
- Send an email to anna@annarogan.com with details about your project; or
- Book a free 30-minute call and we’ll work it out together!
Find a spot in my calendar and book online. Or send an email to anna@annarogan.com for alternative payment plans and invoicing.
I’ll send you a briefing questionnaire so we can get your thoughts, ideas and knowledge out of your brain and onto paper.
Before your booking, I’ll pour over your answers, read through your background materials, stalk your social media posts, podcast appearances (and basically anywhere else you show up online) and take a look at your industry and peers.
All of that gorgeous prep means my brain has a headstart on your project before we even start.

We kick off your booking with a video call to go over your briefing and plan your time with me.
Most clients and projects only require an initial call together. Afterwards, you’re free to do other things while I whip up your copy.
Occasionally a project will require more intense strategic work or a client will prefer a more hands-on approach. If that’s the case, during the initial call we’ll line up our schedules to keep the collaboration going.
No matter how we work it, during your booked hours you get my brain totally dedicated to you. No juggling multiple clients and projects. No distractions. All attention on you.
I’ll give you access to the document I’m working from so you can jump in anytime and answer questions, give feedback and check out the action. And I’ll provide you with plenty of updates along the way, too.
When I get to the heart of your project I’ll check in to make sure I’m on the right track.
At this stage, you’ll get access to the Google Doc I’m working on plus a full video walkthrough explaining my strategy and thinking.
You can comment directly in the document or we can get back together for a call to go over your thoughts, feedback and comments.
From this point, you’ll be able to jump into the project any time and answer questions, give feedback or just check out how things are progressing.
I’ll also provide you with plenty of updates along the way, too.
When I’m all done you get to enjoy the instant gratification (and relief) of receiving completed work unburdened by long timelines, endless emails and brain-zapping back-and-forths.
I’ll send you an email (or we can jump on a call) at the end of your booking to wrap everything up and make a plan for future work (if you need it).

“I feel more professional and polished. And really proud of those pages!

Anna is a tone of voice genius and super great with words.”

Soph, Sister Scout

READY TO GET THE GOOD STUFF?

HALFA DAY

$1120 +GST for 3.5 hours

GOOD FOR—
Mini copywriting jobs
Writing copy for a single web page or email, auditing your launch copy so you know how to improve it for the next round or creating a customer survey.
Copy editing and coaching
Making totally awesome tweaks to an email sequence/flow, sales page or website that’s already in good shape.
FULL DAY

$1,860 +GST for 6 hours

GOOD FOR—
Medium copywriting jobs
Writing a long sales page, full welcome or sales sequence (up to 7 emails), a tagline or bio, or 1-2 web pages from scratch.
Copy + messaging strategy
Defining your brand voice and core brand messages, creating a launch plan or auditing a full website to provide feedback on improvements.
WORKIN’ WEEK

$5,400 +GST for 18 hours (delivered over 5 days)

GOOD FOR—
Big copywriting jobs
Writing a simple 3-5 page website from scratch—including all the SEO, UX journey and brand voice bits n bobs.
Launch copy projects
Get voice of customer analysis, a launch comms schedule, sales page copy, opt-in form copy, sales email sequence and ad copy for your next launch.
2+ WORKIN' WEEKS

$10,440 +GST for 36 hrs
(delivered over 2 weeks)

GOOD FOR—
Complex copywriting projects
Writing a 5+ page website from scratch or rewriting and restructuring the content on your current 5+ page website to improve user experience.
Strategy + copywriting
Creating a brand strategy, brand voice and messaging guide, communications strategy, launch strategy or other key “thinking” work AND crafting the copy for your website or launch that goes along with it.

BOOK YOUR SPOT

HOW LONG WILL I NEED?

How long you need depends on a couple of things— am I writing from scratch or am I taking existing copy and giving it a nip n tuck? Am I helping you strategise your idea, product, brand voice or service offerings before writing the copy or are you crystal clear? Are we including coaching to help you hone your skills or would you prefer to leave it all to me?

The info here is a guide for what I can achieve in the time you book. Remember, you're buying my time and not a set deliverable, but rest assured it's in BOTH our best interests that what I share below is pretty darn reliable!

If you’re still not sure, I’d suggest starting with a Quick Hit and we can take it from there.

OR you can send an email to anna@annarogan.com or book a free 30-minute zoom call and we’ll work out how long you need together.

BOOK YOUR SPOT

Realigning your home page or crafting a story for your about page? Book a Full Day and we’ll get you sorted
Writing a simple 3-5 page website from scratch (including all the SEO bits n bobs)? A Workin’ Week should cover it.
If your website has more than 5 pages—or you have a mess of content to untangle or services to structure—you’ll probably need 2 or more Workin’ Weeks.
Send me an email at anna@annarogan.com and I’ll work out if that’s what you need and open up back-to-back weeks in my schedule for your project.
Starting from just an idea and/or need customer research and analysis? Book a Workin’ Week and we’ll make sure your copy is totally aligned with your audience’s needs, goals and desires. We may even be able to tackle your launch or evergreen email sequence as well.
Have your first draft down or feel confident you could give a thorough brief? Book a Full Day and I’ll make sure your headline is attention-grabbing, your benefits are super clear, your CTAs are compelling as heck and everything is humming to make your offer irresistible.
Writing your emails from scratch— book a Full Day with me and a facial at your local day spa. End your day with glowy skin and a brand new welcome, sales or launch email sequence. Tweaking what you already have? Book a Halfa Day and we’ll improve your open rates and click-throughs with compelling subject line options and copy that sings.
Ohhhh, I’m intrigued. Sling an email to anna@annarogan.com and tell me all about it. By the way, if your ‘something else’ isn’t in my copywriting wheelhouse I’ll happily refer you to one of the amazing humans in my network.

OH LOOK, IT’S ME! ANNA

A brainy, hardworking and empathetic copywriter that would be an absolute asset to your biz. Why?

I get people. I have a bachelor in psychology and more than a passing interest in consumer behaviour. I have a finely tuned process that helps me figure out exactly what makes your prospects tick and a formula for applying that knowledge to your copy.

I have (stacks of) real-world experience. I come from a career working with some pretty big businesses (including one of Australia’s largest banks and Victoria’s Department of Health and Human Services). Plus five years of hands-on experience applying what I know works for the big guys to creative small businesses.

I give a damn. From the minute you book your session with me until we’re all finished up, I’ll show up as a member of your team. Someone who is invested in your success and in the outcomes you want for your prospects.

Wanna see my work? Jump on over here

BUT ANNA, HOW CAN YOU DO IN A DAY WHAT TAKES OTHERS WEEKS TO COMPLETE?

It’s not because I’m some superhuman copywriter with lightning-fast typing fingers (although I do work quick). I’ve just figured out a way to structure things so that when I’m writing for you
I’m only writing for you.

I’m not switching between projects, answering emails, following up other clients, reconciling finances, posting on social media or doing anything that takes my focus and creativity away from your work.

And hey, it doesn’t hurt that:

I have loads of experience which means I don’t have to wait for inspiration to strike
to write excellent copy.

I plan things out then edit as I go which cuts back on extra time fixing up errors or tweaking content flow.

AND I produce my best work under pressure (working for years in media and crisis comms will do that to ya!)

BOOK YOUR SPOT

“You are worth millions. WOWZAS. I LOVE that it sounds like me speaking but a much cleverer me.

I never expected you to get through so much and with such amazing clarity and perfection.

I’m so grateful for the way you transformed a very sketchy plan into a confident, aspirational launch.”

Claire, The New Devine

FAQS

No stress, email me at anna@annarogan.com or book a free 30-minute zoom call and we’ll work it out together.
I sometimes have a little wriggle room in my calendar (especially for returning clients because I’m already familiar with your brand). So if you don’t see a date that works, get in touch and I’ll see what I can do.
I’m usually super spot on with estimating how long a job will take, but I also recommend having a list of copy stuffs you need done (like workshopping blog post ideas, creating social media posts, writing a couple of your regular emails or tightening up your email welcome sequence) ready to go. That way, if I’m all done with your main project before the time is up I can move onto the next thing on your list.
You can always book in more! And if your project is urgent and we don’t get through absolutely everything during your booking I’ll do my best to free up some time in my schedule so you can book me in ASAP.
It depends on what you want to get out of it.
Want to leave the writing to me? I’ll check in with progress reports and questions that pop up while I’m working so it’s good if you’re around to answer those but I don’t expect you to be chained to your desk.
Want copy coaching or need to work through your service offerings or core brand messaging? You’ll need to be available to collaborate with me for at least some of the session. We’ll work out exactly how long I’ll need you (and when) before your booking.
Yes! If I’m writing your website copy or blog posts and SEO is an important part of your marketing strategy I’ll write Google-friendly meta titles, descriptions, headings and copy for you. I can also arrange to get your SEO research done before we kick off by a specialist SEO analyst (at an additional cost) if you need help understanding which keywords to target.
Yup, sure do! You can book on a payment plan directly here.
Yes! I love copywriters and have worked with more than a few (we’re an awesome bunch). And I know that if you’re working as a solo operator or freelancer you’re probably writing copy without the benefit of throwing ideas around with a team or getting feedback from an editor. If you’re looking for that kind of support, I’m here for you!
The questionnaire includes stuff around your business and goals, your brand voice, purpose and values, who your audience is, what your biggest copy challenges are and what you’d like to tackle in your booking. Also, specific questions about the content we are working on.
Yep, it’s long and in-depth. You don’t have to have all the answers and they definitely don’t have to be perfectly formed in writing (I know that’s probably why you’re looking to work with a copywriter). But the more thorough your brief, the better I’ll be able to help you and the faster I’ll get through your work.
I highly recommend working out the strategic foundations for your business like your purpose, values, USP and goals before you tackle your copy. We can’t write what isn’t there. Or rather, whatever we write will be based on assumptions and guesswork instead of real clarity and understanding. It could hit the mark or it could need a rewrite once you’ve worked out the strategic stuff.
I can help you work through some of this in our session if that’s what you need. I have a heck of a lot of insight and know-how to share, but I’m not a business coach or branding expert. If that’s what you’re looking for I highly recommend Craft Coaching and Development or The Listening Squad.
Yep, I reckon I can. I’d be structuring your time to take a gander at your analytics and audit your copy to pinpoint what the something is. Then I’d be working out actionable steps to change it before moving on to the writing.
If you’re really not sure about whether it would be worth investing in copywriting right now and want to spitball some initial ideas about what we could cover, send an email to anna@annarogan.com or book a free 30-minute Zoom call and we’ll chat about whether I can help.
Just so you know, if I think your efforts would be better spent elsewhere, I’ll be completely upfront with you. I’m not about wasting your time, or mine, on work that won’t have an impact.
I get it, sometimes once you’ve sat with the copy there are things you want to change. And you can! The copy I deliver is all yours to do with as you wish. I’m also happy to answer questions or make minor tweaks up to one week after our booking. If you have substantial comments or changes, or you’re getting in touch after the week has passed, I’ll ask that you book some more time with me to work through it all.