YOU BEAUT! EMAIL CLUB IS CURRENTLY CLOSED
GET NOTIFIED WHEN THE NEXT ROUND OPENS
Write really good emails to your list on the regular
and have fun while you’re doing it with
You Beaut!
Email Club
10 weeks of ideas, accountability, momentum and motivation to kick-start your creativity and your small business content marketing
If you’re in small business you’ve probably experienced what I call the content marketing ughs
They go a little something like this—
I’m so sick of social media. Everyone is just trying to sell to me! All the brands look the same, sound the same and are churning out the same content on repeat.
My inbox is full of junk. I don’t open, let alone read, the emails I’m subscribed to—they go straight to trash.
My audience is already busy and overwhelmed enough, I don’t want to add to the noise.
It’s all been said before, and I don’t have a unique take. So, why say anything at all?
The last time I put effort in, all I got back was tumbleweeds and crickets. It’s just not worth it!
I haven’t emailed my list or posted on social media in forever. I feel so guilty about not being consistent. All I do is apologise to my audience, reintroduce myself and then disappear again. At this point, it’s easier not to show up at all.
I paid good money for a content marketing/email/social media strategy, but it’s basically just a template of all the same ideas I’ve seen before. And most of it isn’t a great fit for my business.
Or, my favourite ugh, sitting down for a diligently scheduled content-creating session that has been blocked out in your calendar only to be hit with the dreaded… What do I even wriiiiiiiite?!
You’re over it. I’m over it. And our audiences are over it.
They’re over the endless boring content being churned out by a production line of marketers and social media managers who’ve all been through the same bloody training. And they’re over only hearing from businesses when they have something to sell.
It’s time for something different.
It’s time for…
You Beaut!
Email Club
A 10 -week creative kickstart for your small business content marketing
Get ideas, inspiration and support to create email content your readers will love, so you can:
Consistently build a mutually awesome relationship with your subscribers
Strategically position your brand and build that know, like, trust factor
Deliver genuine value to your list instead of filling inboxes with more junk
Reap the benefits of an engaged audience—like more sales, more prequalified leads and better-aligned clients (because email marketing enjoys some of the highest conversion and ROI rates going around—like generating $36 for every $1 spent).
And shake off the content marketing ughs!
All without feeling sleazy, awkward or just plain bored by your content marketing. AND all without sacrificing your creative soul to the social media algorithm.
4 second videos with trending sounds! 30 hashtags on every post! No wait, hashtags don’t matter! Short captions! Long captions! Dance for us small business owner, dance! Ugh.
Email marketing made
simple, fun and done
You Beaut!
YOU BEAUT!
EMAIL CLUB
10 weeks of email content marketing prompts
4 x live group feedback sessions
$150AU upfront
Or 10 x weekly payments of $15AU
HERE’S HOW IT WORKS
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Every Monday morning for 10 weeks, you’ll get an email from me with
One fun, simple and strategic content prompt
In-depth but seriously easy-to-follow instructions that will step you through exactly how to bring the prompt to life
Suggestions for written content, graphics and videos in case writing lengthy emails isn’t your jam
Ideas for turning a single prompt into multiple pieces of content for multiple channels i.e. social media (so you can get more juice outta the squeeze).
Ideas to adjust the content to suit small businesses of all kinds (total beginners to pro content creators, ecomm and service-based businesses, solopreneurs and agency teams… I gotcha!)
Bonus email marketing tips (for keen beans who want to take things to the next level)
PLUS 4 x live feedback sessions
In the final 2 weeks, join 4 x live group feedback sessions where I’ll answer questions and give personalised feedback on the content you’ve created.
We start Monday 10 July 2023
The first prompt will land Monday 10 July 2023.
Live feedback sessions will run in the weeks of
4 and 11 September.
Join the club, use the prompts and you’ll have a minimum of 10 strategic, creative, engaging emails written and ready to send to your list.
Imagine a pocket-sized Anna sitting on your desk every Monday morning
She has a pencil behind her ear, a twinkle in her eye and a brain-bursting full of (awesome) ideas for your content marketing.
She’s there to help you spend what precious time, energy and enthusiasm you have for your small business marketing on crafting content that works (instead of coming up with things to write or endlessly Googling email marketing how-tos).
And she’ll have you sending emails to your list that get responses like this 👉“this is so damned clever.” Or this 👉 “This is so good.” Or this 👉 “This is truly one of the best emails I have ever read. Nice one.” Or this 👉 “Very seriously, I adore reading your emails”
Haven’t met me yet?
Hey hey, I’m Anna— a strategic, hardworking and creative copywriter who loves a good email
I get people. I have a bachelor's degree in psychology, more than a passing interest in consumer behaviour and a knack for using words to build relationships (you could say, I’ve built my career on it).
I have (stacks of) real-world email experience. Over the past 5 years, I’ve written high-performing email sequences for seriously successful small businesses from graphic designers and photographers to artists and coaches.
And people seem to like my regular email newsletter, too. It has an average open rate of 61% (the industry standard is 21.33%) and gets feedback like what you read earlier, or this here, on the regular 👇
“I don’t read many emails because I’m time-poor but I see your name and I get excited.”
“I love your emails. I don’t religiously open many of the newsletters I’m signed up to… but yours is one of the few I do.”
Plus I give a damn about you and your small business. I don’t want you wasting your hard-earned on templated products, memberships or programs that promise the world and don’t deliver. I don’t want you downloading more freebies that will only gather dust in your inbox. And I don’t want you spending your time watching hours upon hours of videos and workshops when you could be spending that time creating, experimenting and having fun with your content.
And finally, I’m here to have fun. Because why be your own boss if you can’t occasionally finish early on Fridays? Or say ‘get stuffed’ to the work you hate doing? Or find ways to inject as much joy and delight into what you do as possible?
“But Anna, I can get email content ideas online right now for FREE.
Why do I need You Beaut!?”
You absolutely can and I won’t stop you. Actually, go ahead and Google “free email content ideas for my small business” now and take a look. I’ll wait. *hums hold music*
You’re back? Awesome, what did you find? Anything good? Or was it a bunch of generic, SEO-bait with uselessly vague ideas like ‘think of a personal anecdote and turn it into a business lesson’ or ‘talk about your business pet peeve’?
I’m not trying to be cute here (ok, maybe just a little). But in all seriousness, if you can find good ideas that will work for you for free on Google right now? Well, you have my wholehearted encouragement to go and get creative already. No need to spend your time and money on You Beaut!
But if you can’t because what you really need are ideas that—
Have strategy behind them (so you know they’ll work)
Are easy to adapt to your unique small business (without becoming uselessly generic)
Come with dead-easy instructions (so you can turn them into great content)
Then You Beaut! is the place to be.
The prompts inside You Beaut! are creative, fun, strategic, adaptable and easy to follow. AND they’re reusable. So, you can come back to them over and over again to get a boost of creative inspiration for all of your content marketing (not just your emails).
Looking for personalised feedback, answers to your questions or a gentle kick up the creative bum?
You’ll get it in You Beaut!
And you’ll get it without needing to join endless weekly Zoom calls, Facebook communities or Slack groups.
In the final two weeks of You Beaut! Email Club submit your work and questions and come along to one (or all) of my 4 x live feedback sessions.
Sessions will be hosted on different days and at different times to make sure everyone is covered (international You Beauties! I’m looking at you 👀). They’ll also be recorded so you can watch the replays in your own time.
Just so we’re clear— here’s some stuff you won’t find in You Beaut!
Done-for-you emails or generic, prewritten, fill-in-the-blank style templates. I don’t want you writing emails that sound like me or anyone else so I created the You Beaut! prompts to leave plenty of room for your brand voice, your creativity, and you.
This means you will have to do some work to get results out of being in the club. You will have to write emails and create content, sorry, there’s just no getting around it. But I promise to make it fun.
Email sequences, complex sales funnels or pushy direct marketing tactics. You Beaut! is based on a long-term, relationship-based, invitational marketing approach that will complement other email campaigns like launches, creative brand campaigns and sales-driven sequences (if you run them).
Technical help. You Beaut! is about content and creativity. We don’t cover technical stuff like email platforms, flows or audience segmentation.
If you’re Gen Z or younger, it might be hard to believe that there was once a time when opening emails felt exciting
Ask your millennial pals and they’ll tell you it’s true.
You’d dial up the world wide web using your home phone line, and the whirring sound of the internet connecting (hit this link for instant nostalgia) created a Pavlovian response in your brain, an instant buzz at what your annabananabomb@gmail.com inbox might hold.
Not dread about how much junk and work would be waiting for you.
Not guilt about the avalanche of unread and unanswered emails.
Excitement.
Because when the internet finally connected and you opened your email account you’d find it filled with meaningful, thoughtful, funny stuff from friends and loved ones (and you’d write and send that stuff, too).
I want to get back to that time. I want really good emails in my inbox. And I want to bring my small business friends along for the ride.
FAQS
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You’re not the only one wondering! The people who vetted You Beaut! and tested the content inside have the same question.
But here’s the thing, even though I’m confident You Beaut! is an awesome offer (and other people are, too) the fact remains, it’s brand new.
There’s a good chance it won’t stay at this price after this round OR be delivered in this format forever.
But it will always be priced top deliver awesome value at an accessible rate for small businesses who want to DIY their content marketing. Pinky promise.
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We kick off with the first prompt delivered on Monday 10 July 2023 and finish up with open office sessions in the weeks of 4 and 11 September.
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I’ve written the prompts to suit as many types of small businesses as possible—solo or teams, ecomm or services, multiple products/offers or just one. And they come with instructions to adjust them based on your needs.
If you really don’t vibe with a prompt, send me an email at anna@annarogan.com and come along to one of my live feedback sessions and let me know so I can give you more content ideas and adjust that prompt for future rounds of You Beaut!
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Via good old-fashioned email! Open your email inbox on a Monday morning and you’ll find me there with a link to a simple Google Doc that you can access no matter what email platform you use.
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The 4 x live feedback sessions will run in the weeks of 4 and 11 September. Days and times TBC, I’ll send an email in the first couple of weeks with different options for club members to vote on so I can arrange the sessions at a time that will cover most/all club members.
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Nope, not right now.
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Yup, if you’re not keen on paying upfront you can pay weekly instead. And there are no extra charges or penalties for choosing the weekly plan.
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Sure can, if you want me to do the writing for you there’s no need to join You Beaut! You can find all details on working with me here.
