Leave the blog writing to the professionals
Blog writing can be a real pain in the bum. Coming up with fresh ideas that haven’t been done to death is hard. And then you have to make the time to sit and put pen to paper (or should that be fingers to keyboard?)
But Do I even need a blog?
You know it needs to be done, right? Fresh blog content makes search engines happy, gives you something new to talk about on social media (and in your regular email newsletters), helps you stay relevant, and it keeps your customers coming back for more.
The problem is, you can’t achieve those things without quality blog writing. And quality blog writing takes time.
Sporadically posting poorly written content won’t spark your customers’ attention, and might actually turn them off your brand.
Why invest in a professional blog writer?
Hiring someone to do your blogging might seem extravagant, but here are just a couple of reasons why investing in a professional blog writer could be one of the smartest decisions you make.
It will save you time. I’m going to hazard a guess that you didn’t get into your business to write about your business. And if you’re spending time blogging that means you’re not spending time doing things like talking to suppliers, or fixing pipes, or helping clients manage their money.
It will save you headaches. Outsourcing blog writing to a professional means one less thing for you to stress about.
I will (probably) do it better than you. Let’s just say you’ve got stacks of spare time and there’s nothing you’d rather do than write your business blog. More power to you. But you still might benefit from a professional blog writer who has more than a decade of experience turning tricky content into copy audiences understand and even enjoy reading. Someone who also knows how to hit all the right SEO buttons and will whip up a blog (with all the extras) in no time at all.
How much does blog copywriting cost and what do I get?
Depending on the length and the subject matter, you’re looking at anywhere between around $250 - $400 per blog. Less if you purchase them in a package.
I know that might seem like a lot of money, but if we’re clever about the topics, you can use the content over and over again. And you’re not just getting the blog copy. You’re also getting:
advice on topics that your customers will want to read
advice on how to reuse and re-purpose the content
3 headline suggestions
2 image suggestions
3 social media snippets
relevant links to high-authority sites
2 rounds of changes and proofreading
So, ready to hand that blog copywriting over to someone who actually wants to do it?
Get in touch.