The job: The Pelvic Hub, is an online business helping women to optimise their pelvic health by providing quality pelvic health products, information and resources. As a start-up they needed the lot 10-pages of web content, 15 product descriptions, 6 blogs, email marketing series, social media posts and a bunch of other collateral.
The challenge: handling the sensitive and potentially embarrassing topic of pelvic health with compassion and empathy without sounding patronising, or even worse, boring. The brief was to create content in a tone of voice that was professional, gentle and reassuring while also weaving in a little bit of fun.
The result: light, engaging and compelling copy that sounds like a chat you’d have with a friend who knows their stuff.
Check it out at https://www.thepelvichub.com/