The job: improving the standard and consistency of content on the Smartraveller website to encourage readers to consider travel advice before making plans. Working within a team of writers at True North Content the job involved plain English editing.
The challenge: quickly editing large volumes of content. Taking complex ideas, information and advice right down to their essence. And hitting all the plain English benchmarks.
The result: consistent, easy to read content. And feedback like this…
… and this
Check it out at: https://smartraveller.gov.au