The copywriting process

Never worked with a copywriter before? Not sure where to start? Don’t stress. I’m the expert at this part, so you don’t have to be.

What to expect when you work with me

Sussing each other out

Drop me a line and tell me a little bit about yourself and your project. Really, it’s as easy as that to get the ball rolling. I like to have a 15-minute chat so you can tell me all about your project, I can explain how I’d go about it and we can both get a feel for whether we’d be a good fit.

Working out the details

Once I have a good idea of your project I’ll send a proposal that covers:

  • scope (what I’ll deliver)

  • timings (by when)

  • quote (for how much)

How does pricing work?

I find project quotes generally get the best results all round with no nasty invoice surprises for you.

I don’t do hourly rates, but you can buy a half- or full-day of my time to get a project started or work through a stack of quicker tasks.

You can check out my rates here.

Locking it in

I book out in advance, so to lock in my time you need to accept the proposal and pay a 50% first instalment.

If the job is under $500 I’ll ask you to pay 100% up front.

This is pretty standard practice for Australian copywriters.

Becoming a mindreader (aka briefing and research)

Briefing and research is where I spend most of my time on any given project.

Because understanding you and your brand, and tapping into your audiences’ pains, desires and mindset is where all the magic happens.

Good research helps me write the kinda copy that makes you say “you must’ve read my mind” or “you said it exactly how I wanted to say it but couldn’t.”

This part looks different for every project but can include:

  • a survey for you to complete

  • a strategy call for the two of us to hash out the details

  • me interviewing your community members or customers, or creating a survey for them to complete

  • me mining your customer testimonials, case studies, product reviews or other feedback and information

  • getting SEO keyword research done (I outsource this to an absolute gun)

  • other researchy-y things like reading all your background materials, style guides and marketing collateral or stalking your competition

Actual writing


I bang out your first draft. But tenderly.

Once I get started writing I might need more info. Which means I may come back to you with questions or I may suggest we do some more research.

I write all my copy in Google docs, it's dead easy to use and supports collaboration. I’ll send you a quick video with the first draft with some quick pointers on using it.

Perfecting what we’ve got

I send you the first draft in Google docs so you can review, comment and markup any changes.

You get two cracks at revising the copy. Which basically means I’ll take your feedback, incorporate it into the document, and give you another go at changing things if needed.

Sometimes we nail it on the first go, other times it takes a couple of rounds of changes to get an end result we’re both happy with.

If you need a third, fourth, fifth or twentieth draft because things keep changing or new information comes up, I’m happy to keep working on the document, but these additional reviews will come at an extra cost to you.

I also send you the invoice for the final 50% instalment payment with the first draft. Once the final instalment is paid the copyright (yep, the legal one) for the content passes over to you.

Finishing up

You sign off the final draft I hand it over to you in Google docs (or another program if you prefer).

If it’s a big project I’ll get a third-party to proofread the document, just to make sure we’ve crossed all our ‘i’s’ and dotted all our ‘t’s’.

Happy days

The copy is yours and everything is finalised. We can start scheming our next plans for your brand! And I'll ask for a testimonial or feedback about my services so I can improve and so future clients know what it's like working with me.

Ready to get started?

"Anna never ceases to amaze me. She responds promptly, she meets deadlines, and she writes precisely as the brief has requested. Anna has an uncanny knack for tailoring her words to whatever the target audience requires. I recommend her highly."
- Justine Northcott, Head Writer, JN Editorial